Andrew Neel on Unsplash: Image
You may be thinking now: What does he mean by ecosystem on Medium and why do I need one? Great that you ask! Because in this article, I will show you why you need an ecosystem on Medium, how you create your own ecosystem and what you can do with it. Let’s get started!
Happy reading!
What is an ecosystem on Medium and why do you need one?
Okay, so you maybe have heard of ecosystems already. The most popular one is Apple’s ecosystem. Their devices are perfectly combined with each other, so it’s very hard to get out of the “Apple Bubble”. While this may sound very manipulative, because of this reason Apple makes billions of dollars per year. And you can do the same, with views and reads on Medium. So let’s take a deep look into how the Apple ecosystem works and how we can bring this to our own Medium channel:
As already said, the Apple ecosystem is great. Let’s take AirDrop as an example. You can easily share text, images, videos, and other files in a matter of seconds. It seems seamless and so easy. But what does this have to do with your Medium posts?
Simple. You want to refer your articles to other articles that you have written. This gives you the advantage, that the reader does not only reads one or two articles of you but three, four and in long term many many more. You give the reader a seamless experience, by saying things like “If you don’t know this yet, this article will help you for sure!”. They can easily learn these things and then continue reading your article. So with just one simple sentence, your reader wanted to read one article but ended up reading two, without feeling fooled. In long term, readers will know, that they can find nearly everything they want to know about one topic on your channel. That’s great, right?
And now the best thing: You don’t have to do more than you did till now!
How to create your own ecosystem
Okay, now that we know why you need an ecosystem, let’s talk about how to create your own ecosystem because it’s actually extremely easy. First, think about a topic that your channel talks about. Let’s say coding, but it can be anything else. Split this big topic into multiple sub-topics, which all can have different articles. For coding, it could be:
- programming tutorials
- Introduction of new technologies
- etc.
Now you have your base. All you have to do now is write your articles as usual.
Okay okay, you have to make one tiny change. Let’s say you talk about something. If you mention another topic in your article, that the reader eventually doesn’t know, you just say: “If you want to read more about this, check out this article” or “If you don’t know this yet, I can recommend this article”. The users that already know this, are internally happy because they already know this and are “better than others” (Warning: highly simplified explanation of the real psychology behind it), but people that don’t know this yet are also happy because they immediately get a resource to learn this. This is a win-win situation for all your readers and yourself.
Great, right?
Conclusion & Important Information
I hope I was able to help you with this article on how to build your own ecosystem on Medium. I won’t ask you if you can follow me or something like this, because this channel is not a channel, that focuses on writing great articles, but rather programming in Flutter. I just wanted to share my experience with this “technique” with you. So if you are not interested in this, don’t expect to get content like this article if you follow me. BUT… I would be very happy if you could clap this article, so more people can learn about this great technique!
Thank you so much for reading, I wish you a nice day!